My Projects
brainly - 2019 to 2020
Helped to continue building Brainly's subscription service; redefining how the registration and conversion funnel should work - including product development, marketing and partnerships - helping to drive more value for our Basic and Plus users - empowering students to have the best personalised learning experience. Specific focus for this project was on improving marketing strategy, funnel design and marketing infrastructure
Spun out of a full time role as Director of Susbcriptions as I pursued my goals in building my own startup at The Suite.
contract goals
Subscriptions, Revenue, Analytics
prgrm - 2020 to 2021
Built a fitness app completely from scratch with a leading UK fitness expert and bodybuilding coach. Starting from an idea and wireframes on a whitebaord, we were able to follow my product development roadmap in its entirety. At the Plan stage, we were laser focused on understanding the specific hypothis (the power of balanced exercise in extending & expanding workout potential), the persona and the competition.
We were able then to turn whiteboard drawings to wireframes and receive in depth feedback from his community on how to improve, and build something truly unique. The Build phase was executed in a long-running relationship with a dev shop that involved both tackling challenges, working on user feedback and also building & managing complex content needs that arose from the app using an extensive video library
contract goals
Idea Development, App Construction, Content Management, Subscriptions
playtomic - 2021
Advised on potential strategies on launching a subscriptions tier for the popular EU-based racquet sports app. Involved working deeply with the product & engineering teams, along with senior leadership to quickly iterate and mock up potential paywalls, subscription marketing and pricing plans; along with defining the engineering tasks that would arise from developing this new funnel.
contract goals
Subscriptions
games developer (stealth project under nda) - 2020
Worked with a UK-based software company on their marquee games asset in the football vertical. Helped not only build a detailed intro and thesaurus into subscription funnel terminology, best practices and also strategies; but also building practical examples on how the company could apply this on their IP. Worked deeply with senior leadership across all company verticals, including marketing, engineering and product. Final asset to deliver was a recommendation document that detailed the processes on converting to a freemium funnel, with associated financial and risk models.
contract goals
Subscriptions
twali - 2021 to full time role
Worked with founding team to helped turn an idea into a groundbreaking, first of its kind web3 platform to help knowledge freelancers get access to work in the blockchain space. Helped to define the product strategy of building a no-code, blockchian-powered contracts ecosystem that required both building from absolute zero to hiring engineers to develop the product. From idea, to whiteboard, to wireframe to code; my approach to developing product helped power the entire setup and strategy of the application (including building the first onchain MVP myself)
Went on to become a full time role where I eventually became a co-founder.
contract goals
Idea Development, App Construction, Engineering Leadership, Go to Market
saarey music - 2019 to present
Worked with the founding team to build the most successful music streaming platform for Hindustani classical music. Helped the founder develop the first application with a focus on working with the engineers on build, the importance of data & analytics and how we could grow activity & engagement to build conversion intent. Specific projects included building the platform’s data & marketing stack which helped us understand intent to convert, through what makes a user likely to signup, be active durning trial and stay beyond the conversion moment.
Was promoted to the position of co-founder, where I currently advise the team on further platform improvements, along with fundraising capabilities.
contract goals
Idea Development, App Construction, Content Management, Subscriptions