Career Transformation | Product Development | Sales Optimisation | Team Management
Whatever your dreams are, applying my proven product development framework, built & proven through years of development at both major tech companies and startups can help you turn ideas into reality, whatever they may be!
Over years of building consumer-focused online product in many industries, I have developed a proven plan for turning ideas into products, and make them successful through a customer-first, data-focused strategy. Following my framework can help not only remove the complexity of planning, drafting and building ideas, but also prove their viability through interviews and data.
Beyond the framework, we will also work on the mental aspects of developing ideas - and the journey you will need to work on to effectively deliver the framework and your ideas.
All of this delivered through calls, or in a project-based manner. Whatever works for you!
The greatest challenge in turning your dreams into reality. Cross the chasm with my approach here and build your hypothesis, research strategy, pain point and target persona to help you begin your journey.
Used in the tech space, an MVP is a Minimal Viable Product - the most basic version of your idea that you can start getting feedback on. Remember - great is the enemy of good and so getting something live that is quick and easy is key
Define the systems and building process you need to get your idea out to the public. Whatever it may be, you will not need to be an engineer to launch something as long as you follow my proven guidelines
Once you have your targets interacting with your product, whatever it may be, you will need to drive both activity and engagement that will drive loyal usage of your services. Habitual usage is what you will need to achieve here - that will allow you to achieve product / market fit, through obsession with user data and customer feedback.
What drives initial activity for the target of your product. Can be provided by internal (emotions) or external (nudges) channels. Understanding a user’s persona is key here.
The activity to drive movement towards the intended reward. The user needs to have both the ability and the motivation to be active
The gift the user will receive as a by-product of their action. This can be in multiple mediums, but is most likely an endorphin kick from completing a task.
Time or data the user has handed over as a by product of the action that will drive loyalty to the product due to a combination heuristics like escalation of commitment and loss aversion
Product development should not just be limited to building consumer-facing online products. Working together, and applying my framework will allow you to develop ideas across many different applications.
Wether it’s a new product you’re looking to develop, or an existing product that needs rebuilding, this framework will help you redefine your users, what motivates them, and the UX and UI they will need to interact with to build loyalty. Most importantly, how to build loyalty that will help you with product/market fit.
Everyone wants a career transformation - but often don’t know where to start. The search is long & complicated and should be seen as launching a new product - you. Your ‘users’ are your target employees, your ‘MVP’ is your resume & outlook strategy and your data collection is interviews and feedback. Let’s get started!
What works for a product manager on building products will work for you in developing a business product that can bring in extra revenue. Map deep knowledge of your target customers, the basic systems you will need to build to grow revenue and the feedback cycles you will need to turn your side hustle into a main one.
Online platforms succeed so well because they understand their customers so deeply, both quantatatively and qualitatively. Our approach to building products is no different. Define your target customer, revitalize how you pitch it to them and then gather data to improve your success rates.
Builder of consumer-facing platforms with a focus on subscriptions, data and analytics; covering industries including fintech, blockchain, fitness, education, music and gaming. Roles and companies including Subscriptions, Analytics and Ads at Spotify, Subscriptions at Brainly and Advertising at Kayak; including building and launching 3 startups and deep consulting / advisory experience at companies from startup to well established brands.
Absolutely obsessed in the intersection between the qualitative and the quantitative - and how insights and hypotheses can be developed through conversations with customers and the data they create through platform adoption.
I have been lucky enough to work with some incredible teams, and built amazing products from 0 to 1. Devoted to keep learning, sharing what I have to offer and to see how I can help other people and companies build better products by focusing on what matters the most - their communities.
